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Seamless: A Heros Journey of Digital Disruption, Adaptation and Human Transformation Class Code_111 has been a landmark volumeSeamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey.
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