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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 Meanwhile in Boston

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Meanwhile in Boston

Bea used to be one of the best skiers around

and a special job to do in Misty Wood to make it a wonderful place to live

SEALFIT was developed by retired Navy SEAL Commander Mark Divine for the unique and specialized needs of professionals seeking to reach their fullest potential

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 Meanwhile in BostonIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar

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