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Make It, Don't Fake It : Leading with Authenticity for Real Business Success Suclass Code_0CF Extension material will stretch theDriven to succeed under constant pressure, entrepreneurs and business leaders alike can be tempted to exaggerate their strengths, minimize weaknesses, and bend the truth. Through the twin lenses of running her own national public relations firm and advising thousands of executives for a quarter century, Sabrina Horn revisits the core of leadership; defines authentic, reality based business integrity; and shows readers how to attain and maintain it.