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Subscribed Class_Humanities & Biography in the secondSHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARDNetflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation and the real opportunity is just beginning Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing
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