THE POST-TRUTH BUSINESS Class Code_112 of doing your research: knowing

of doing your research: knowing your enemy is key

They soon make friends with new girl Carlotta

free at last from the past's cruel grasp

The tools of our modern existence are getting faster

THE POST-TRUTH BUSINESS Class Code_112 of doing your research: knowingBrands are built on trust, but in a post truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that