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Outside Insight: Navigating a World Drowning in External Data Class Code_3 And he's becoming a oneIs your business looking out? Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond your industry and act on data from outside you're just trying to grow in the dark. Drawing on examples of transformative data led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more like choosing simple product